Our Story

It all started somewhere in northern Sweden when Robert Kraft was reading the tip of the week in a women´s magazine. This week´s tip was to remember to bring back pine cones from the next walk in the forest and turn them into fire starters by dipping them in melted candle wax.

Robert liked the idea but wasn’t very impressed by the results. After many adjustments and a lot of patience, Robert found the perfect recipe for treating the pine cones and turn them into excellent fire starters. Robert also realized he wouldn’t have to pick the pine cones himself since the forest industry already picks millions of pine cones every year in order to get pine seeds for the plantation of new trees. Once the seeds are taken out to plant new trees, the pine cones have, until now, not been used other than for domestic heating.